Featured Work
Register.com
Register.com is one of the leading domain registrars and providers of web site services for small businesses around the world. While they've been in business since the early days of the Internet, their website had never been redesigned to keep up with the times—and thus was in serious need of an overhaul.
From 2007-2009 Josh was the lead writer on a team charged with rewriting, redesigning and rebranding Register.com's website and e-marketing campaigns. The goals were to make the site easier to use, improve sales conversion, create a better overall experience for the customer and develop a brand identity and personality for Register.com.
The work included creating content for the website, promotional landing pages, product pages, support content, customer profiles and videos, email marketing and customer communications. Josh also played an integral role in user interface design, content editing and QA for the site, and maintaining and improving Search Engine Optimization standards.
