Featured Work
Real Media
Real Media was an international online ad network and competitor of Double Click. They offered advertisers the ability to attract highly specific audiences (i.e. sports fans, business owners, travel planners)
While the company had a solid client base in the online industry, they had little awareness in the larger world of media buying professionals. They were looking for a splashy campaign that would help them gain name recognition among media buyers in major U.S. markets.
This campaign delivered on the objective with a posterized concept based on the theme of "attraction." It gained high visibility from outdoor and bus shelter advertising in target markets, supported by print and online ads in trade publications. Within just a few days of the campaign’s launch, Real Media reps found their company had become something of an instant celebrity in the media industry.
