Featured Work
Citibank
Citibank was looking for an attention–grabbing way to inform customers of its new paperless checking account designed to help customers avoid identity theft.
This POP campaign placed mirrors throughout the banks' interiors and ATM vestibules. As customers engaged with the mirrors, (perhaps to check their lipstick or simply admire themselves) they would see simple messages about the importance of protecting their identity—their most important asset.
